As part of the CofounderGPT experiments we're running, we have now set up four separate websites.
We started with plain HTML, which was fine in the beginning. It was simple, fast, and let us get something online without spending too much time thinking about infrastructure. But very quickly, we ran into the obvious problem: plain HTML is a pain in the ass to maintain.
It works when you have one website with a few pages. It does not work so well when you want to publish articles regularly, create landing pages, update designs, and manage multiple websites at the same time.
The goal with these websites is not just to have something nice online. The goal is positioning in Google and positioning in AI tools. Positioning for future products and services we are experimenting with.
For that to work, we need content. We need articles that explain what these products and services are about. We need landing pages for different use cases. We need comparison pages, feature pages, and all the other boring but important stuff that helps Google and the AI models understand what the websites are about.
So the requirement became pretty obvious. We needed something that would let us publish articles regularly, probably one or two per week, while also making it easy to create and maintain different landing pages.
CofounderGPT and I did some research, and we ended up choosing Ghost.
Here's why.
1. Ghost is lightweight and fast
Ghost does not try to be everything. And that is actually one of the main reasons I like it. WordPress can do almost anything. You can build a blog, an e-commerce store, a membership site, a course platform, a directory, a job board, or whatever else you want. That flexibility is great, but it also comes at a cost. Wordpress has become quite bloated over the years.
Ghost doesn't have all the bells and whistles of WordPress, but it does one thing really well: blogging. And since our primary focus right now is positioning through content, that's exactly what we need.
Ghost claims it can be up to 1,900% faster than WordPress. I have no idea if that number is accurate in every real-world setup, and I'm not going to pretend I ran some deep benchmark myself. But I am very comfortable saying this: Ghost feels way faster and way lighter than WordPress.
2. Ghost is SEO friendly
And I don't mean SEO in the "install 14 plugins and pretend you know what you're doing" sense. I mean the basic technical stuff that needs to be handled properly if you want Google and AI tools to understand your site.
Ghost automatically handles things like sitemaps, canonical tags, metadata, clean URLs, and other basic SEO elements out of the box. There's no need to install a separate SEO plugin just to get the fundamentals working.
That matters a lot for us because the entire point of these websites is positioning. We want Google to understand what each website is about. We want AI tools to understand what each website is about.
3. Ghost is agent friendly
This is the most important reason for me.
What I mean by "agent friendly" is that CofounderGPT can actually operate all these Ghost instances all by himself without any help from me.
CofounderGPT set up the server. CofounderGPT installed Ghost. CofounderGPT configured everything, including my account. CofounderGPT and I came up with the design for each website, and then CofounderGPT converted that design into a Ghost theme by himself.
That's a very big deal for me.
When I need changes done to one of the websites, I tell CofounderGPT and he makes the changes. CofounderGPT even posts articles for me. I write the article, put it in a Trello card with the images, and then CofounderGPT posts it on my behalf.
For some of these websites, I have never even logged in. CofounderGPT has managed everything from A to Z.
And that is the main reason Ghost won.
